Strategic Brand Management
MKT 603
Marcus Collins (Ross School of Business, Marketing)
On view: Winter 2023
Sir Eduardo Paolozzi, Inside Down Under... What are the building blocks of structuralism?, 1965-1970, photolithograph on paper, 14 15/16 in x 10 in (38 cm x 25.4 cm), Gift of Professor Diane M. Kirkpatrick
Students in Social Media Marketing learn about the challenges posed by the interactive nature of social media advertising and about strategies for effective marketing. A central idea is that an advertisement’s meaning is not produced by its creators, but by the consumers who have to make sense of it. Because of cultural and subcultural differences, audiences might find meanings that vary widely from one another and from what the marketers intended. Social media amplifies this meaning-making by putting consumers in contact with one another and allowing interaction with the marketing campaign itself.
The art we chose for this display asks us to consider the process of meaning-making from several angles. Some of the works are advertisements. How do the meanings that we get from them differ from person to person, over time, and across places? Other works are critical of the media and advertising. What do these satirical images say about consumers’ experiences of advertising and how it has permeated our lives?
Works included in this collection
Accession Number
2004/2.40
Title
Cleanliness is Next to Godliness
Artist(s)
Doug Webb
Artist Nationality
American (North American)
Object Creation Date
circa 1985
Medium & Support
screenprint on paper
Dimensions
29 1/2 in x 36 in (74.93 cm x 91.44 cm);21 1/2 in x 29 in (54.61 cm x 73.66 cm)
Credit Line
Gift of Jack A. and Noreen Rounick
Subject matter
Webb explores the paradoxes created by opposing urbanity and nature in this print. Known for his hyper-realistic paintings that mix up everyday scenes, the design for this print is derived from a 1980 acrylic painting of the same title. In this print, a picturesque mountain landscape is fractured by the lake—referencing a sink—with a tooth brush waiting by the shore. The title, an old protestant adage, suggests a value judgement, if satirically. Here, Webb displays the mundane routine of personal hygene in the context of a pristene landscape—visually connecting the bathroom to god's creation.
Physical Description
This print shows a landscape with a mountain rising in the middle of the background. There are trees and grass in front, and a body of water in the foreground. At the center, on the edge of the water, sits a faucet, a razor, and a toothbrush in a clear glass as if the body of water is a sink.
The print is signed (l.r.) "Doug Webb" and numbered (l.l.) "197/275" in pencil.
Primary Object Classification
Print
Collection Area
Modern and Contemporary
Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form.
2004/2.40
Title
Cleanliness is Next to Godliness
Artist(s)
Doug Webb
Artist Nationality
American (North American)
Object Creation Date
circa 1985
Medium & Support
screenprint on paper
Dimensions
29 1/2 in x 36 in (74.93 cm x 91.44 cm);21 1/2 in x 29 in (54.61 cm x 73.66 cm)
Credit Line
Gift of Jack A. and Noreen Rounick
Subject matter
Webb explores the paradoxes created by opposing urbanity and nature in this print. Known for his hyper-realistic paintings that mix up everyday scenes, the design for this print is derived from a 1980 acrylic painting of the same title. In this print, a picturesque mountain landscape is fractured by the lake—referencing a sink—with a tooth brush waiting by the shore. The title, an old protestant adage, suggests a value judgement, if satirically. Here, Webb displays the mundane routine of personal hygene in the context of a pristene landscape—visually connecting the bathroom to god's creation.
Physical Description
This print shows a landscape with a mountain rising in the middle of the background. There are trees and grass in front, and a body of water in the foreground. At the center, on the edge of the water, sits a faucet, a razor, and a toothbrush in a clear glass as if the body of water is a sink.
The print is signed (l.r.) "Doug Webb" and numbered (l.l.) "197/275" in pencil.
Primary Object Classification
Collection Area
Modern and Contemporary
Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form.
Doug Webb
Cleanliness is Next to Godliness
screenprint on paper
29 1/2 in x 36 in (74.93 cm x 91.44 cm);21 1/2 in x 29 in (54.61 cm x 73.66 cm)
Gift of Jack A. and Noreen Rounick
Cleanliness is Next to Godliness
screenprint on paper
29 1/2 in x 36 in (74.93 cm x 91.44 cm);21 1/2 in x 29 in (54.61 cm x 73.66 cm)
Gift of Jack A. and Noreen Rounick
Accession Number
2005/2.64
Title
Faschismus
Artist(s)
Burhan Cahit Doğançay
Artist Nationality
Turkish (culture or style)
Object Creation Date
1997
Medium & Support
collage, acrylic, pencil, chalk, and sand on cardboard
Dimensions
34 1/2 in x 27 in (87.6 cm x 68.6 cm)
Credit Line
Anonymous gift
Subject matter
Doğançay was inspired by walls and the graffiti that covered them which is reflected in Faschismus. He was raised in Turkey and later moved to New York City where he was exposed to a lot of graffiti and urban art. The title is German and translates to fascism in English revealing the highly political nature of the piece. One phrase reads, "Grego hates drugs and faschismus" and two other phrases appear to be from publication headlines. One reads "Mother Shoots Son Over Crack {Doğançay was inspired by walls and the graffiti that covered them which is reflected in Faschismus. He was raised in Turkey and later moved to New York City where he was exposed to a lot of graffiti and urban art. The title is German and translates to fascism in English revealing the highly political nature of the piece. One phrase reads, "Grego hates drugs and faschismus" and two other phrases appear to be from publication headlines. One reads "Mother Shoots Son Over Crack $" and another, "Only two months old and already listening to cracksex." Images of faces, including George H.W. Bush, Madonna, and Andy Warhol, can be seen throughout and rectangles that are layered like bricks in a wall, remind the viewer of Doğançay's inspiration.}quot; and another, "Only two months old and already listening to cracksex." Images of faces, including George H.W. Bush, Madonna, and Andy Warhol, can be seen throughout and rectangles that are layered like bricks in a wall, remind the viewer of Doğançay's inspiration.
Primary Object Classification
Mixed Media
Primary Object Type
collage
Collection Area
Modern and Contemporary
Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form.
2005/2.64
Title
Faschismus
Artist(s)
Burhan Cahit Doğançay
Artist Nationality
Turkish (culture or style)
Object Creation Date
1997
Medium & Support
collage, acrylic, pencil, chalk, and sand on cardboard
Dimensions
34 1/2 in x 27 in (87.6 cm x 68.6 cm)
Credit Line
Anonymous gift
Subject matter
Doğançay was inspired by walls and the graffiti that covered them which is reflected in Faschismus. He was raised in Turkey and later moved to New York City where he was exposed to a lot of graffiti and urban art. The title is German and translates to fascism in English revealing the highly political nature of the piece. One phrase reads, "Grego hates drugs and faschismus" and two other phrases appear to be from publication headlines. One reads "Mother Shoots Son Over Crack {Doğançay was inspired by walls and the graffiti that covered them which is reflected in Faschismus. He was raised in Turkey and later moved to New York City where he was exposed to a lot of graffiti and urban art. The title is German and translates to fascism in English revealing the highly political nature of the piece. One phrase reads, "Grego hates drugs and faschismus" and two other phrases appear to be from publication headlines. One reads "Mother Shoots Son Over Crack $" and another, "Only two months old and already listening to cracksex." Images of faces, including George H.W. Bush, Madonna, and Andy Warhol, can be seen throughout and rectangles that are layered like bricks in a wall, remind the viewer of Doğançay's inspiration.}quot; and another, "Only two months old and already listening to cracksex." Images of faces, including George H.W. Bush, Madonna, and Andy Warhol, can be seen throughout and rectangles that are layered like bricks in a wall, remind the viewer of Doğançay's inspiration.
Primary Object Classification
Mixed Media
Primary Object Type
collage
Collection Area
Modern and Contemporary
Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form.
Burhan Cahit Doğançay
Faschismus
collage, acrylic, pencil, chalk, and sand on cardboard
34 1/2 in x 27 in (87.6 cm x 68.6 cm)
Anonymous gift
Faschismus
collage, acrylic, pencil, chalk, and sand on cardboard
34 1/2 in x 27 in (87.6 cm x 68.6 cm)
Anonymous gift
Accession Number
2018/2.49
Title
Untitled
Artist(s)
Chinese
Artist Nationality
Chinese (culture or style)
Object Creation Date
1900-1950
Medium & Support
print on paper
Dimensions
30 ½ in x 19 ⅜ in (77.47 cm x 49.21 cm)
Credit Line
Gift of Ellen Johnston Laing
Physical Description
Image of a woman wearing a red and white dress and holding a striped instrument. There is an open cigarette pack at the bottom of the image and there are metal supports on the top and at the bottom of the paper.
Primary Object Classification
Print
Primary Object Type
poster
Collection Area
Asian
Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form.
2018/2.49
Title
Untitled
Artist(s)
Chinese
Artist Nationality
Chinese (culture or style)
Object Creation Date
1900-1950
Medium & Support
print on paper
Dimensions
30 ½ in x 19 ⅜ in (77.47 cm x 49.21 cm)
Credit Line
Gift of Ellen Johnston Laing
Physical Description
Image of a woman wearing a red and white dress and holding a striped instrument. There is an open cigarette pack at the bottom of the image and there are metal supports on the top and at the bottom of the paper.
Primary Object Classification
Primary Object Type
poster
Collection Area
Asian
Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form.
Chinese
Untitled
print on paper
30 ½ in x 19 ⅜ in (77.47 cm x 49.21 cm)
Gift of Ellen Johnston Laing
Untitled
print on paper
30 ½ in x 19 ⅜ in (77.47 cm x 49.21 cm)
Gift of Ellen Johnston Laing
Accession Number
1970/2.117
Title
Monaco, Monte-Carlo
Artist(s)
Alphonse Mucha
Artist Nationality
Czech (culture or style)
Object Creation Date
1897
Medium & Support
color lithograph on paper
Dimensions
43 1/2 in. x 30 1/8 in. ( 110.5 cm x 76.5 cm )
Credit Line
Museum Purchase
Primary Object Classification
Print
Collection Area
Western
Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form.
1970/2.117
Title
Monaco, Monte-Carlo
Artist(s)
Alphonse Mucha
Artist Nationality
Czech (culture or style)
Object Creation Date
1897
Medium & Support
color lithograph on paper
Dimensions
43 1/2 in. x 30 1/8 in. ( 110.5 cm x 76.5 cm )
Credit Line
Museum Purchase
Primary Object Classification
Collection Area
Western
Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form.
Alphonse Mucha
Monaco, Monte-Carlo
color lithograph on paper
43 1/2 in. x 30 1/8 in. ( 110.5 cm x 76.5 cm )
Museum Purchase
Monaco, Monte-Carlo
color lithograph on paper
43 1/2 in. x 30 1/8 in. ( 110.5 cm x 76.5 cm )
Museum Purchase
Accession Number
1981/2.79
Title
Rajah
Artist(s)
Henri Meunier
Object Creation Date
1897
Medium & Support
color lithograph on paper
Dimensions
23 13/16 in. x 29 15/16 in. ( 60.5 cm x 76 cm )
Credit Line
Donated by Ingrid Hendrickx
Primary Object Classification
Print
Collection Area
Western
Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form.
1981/2.79
Title
Rajah
Artist(s)
Henri Meunier
Object Creation Date
1897
Medium & Support
color lithograph on paper
Dimensions
23 13/16 in. x 29 15/16 in. ( 60.5 cm x 76 cm )
Credit Line
Donated by Ingrid Hendrickx
Primary Object Classification
Collection Area
Western
Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form.
Henri Meunier
Rajah
color lithograph on paper
23 13/16 in. x 29 15/16 in. ( 60.5 cm x 76 cm )
Donated by Ingrid Hendrickx
Rajah
color lithograph on paper
23 13/16 in. x 29 15/16 in. ( 60.5 cm x 76 cm )
Donated by Ingrid Hendrickx
Accession Number
2000/2.14.4
Title
Early mental traits of 300 geniuses
Artist(s)
Sir Eduardo Paolozzi
Artist Nationality
British (modern)
Object Creation Date
1965-1970
Medium & Support
photolithograph on paper
Dimensions
14 15/16 in x 10 in (38 cm x 25.4 cm)
Credit Line
Gift of Professor Diane M. Kirkpatrick
Subject matter
Like many of his contemporaries, Paolozzi used new printing techniques as a way to engage with modern mass media's new visual culture. At the same time, the photomechanical process made the work look mechanically manufactured rather than hand-made, in the traditional artistic sense. Therefore after he modified, transformed, and assembled the source image(s), the medium would allow for a more uniform final image.
This print is one of a large series of 50 prints included in the 1970 portfolio, which was a second edition of an earlier group of slightly-larger prints titled "Moonstrips Empire News." While the first series was strictly produced as screenprints, this second series "General Dynamic F.U.N." includes works of photolithography, like this one. The themes seen in this portfolio are different in style and subject matter from other Pop works of the period, but engage with the images of a modern mass media, looking beyond just advertising and publicity images. Likewise, the title of the portfolio alludes to the General Dynamics Corporation, who was the manufacturer of the F-111 fighter used during the Vietnam War—the same one referenced in James Rosenquist monumental painting "F-111."
In this work, Paolozzi continues this series of satircal commentaries on contemporary life. The title references a controversial text by Catherine M. Cox titled "The Early Mental Traits of Three Hundred Geniuses," which was the second volume in Genetic Studies of Genius edited by Lewis M. Terman (1926, republished in 1959) and was a study on eminent "geniuses" born between 1450 and 1850. This high minded idea of studying geniuses is juxtaposed with a striptease at the top and a smiling child at the bottom. While the sticker on the child's head seems to focus attention on the head/brain as a source of intelligence, the child's smile with its missing teeth and the phallic banana make the thought humorous. Also, the top images show two nerdy-looking men being easily distracted, tempted by the scantily clad woman—their intellect is compromised by desires of the flesh.
Physical Description
This is a photolithograph in blue and yellow with a series of photographic images and geometric patterning. At the top, there is a band of polka-dots in three sizes. The next band has five squares on the left and to the right three photographs; these three photographs are a sequential series of shots showing a woman in a shiny bikini and two men touching and looking at her. Below this register, there is one large scene of a girl and a banana, with a Chiquita sticker placed on the child's forehead. The main image here is in blue but the child's eyes and the sticker are in yellow. At the bottom of the print, there is a double row of squares on the left and then two sets of polka-dots on the right.
Primary Object Classification
Print
Collection Area
Modern and Contemporary
Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form.
2000/2.14.4
Title
Early mental traits of 300 geniuses
Artist(s)
Sir Eduardo Paolozzi
Artist Nationality
British (modern)
Object Creation Date
1965-1970
Medium & Support
photolithograph on paper
Dimensions
14 15/16 in x 10 in (38 cm x 25.4 cm)
Credit Line
Gift of Professor Diane M. Kirkpatrick
Subject matter
Like many of his contemporaries, Paolozzi used new printing techniques as a way to engage with modern mass media's new visual culture. At the same time, the photomechanical process made the work look mechanically manufactured rather than hand-made, in the traditional artistic sense. Therefore after he modified, transformed, and assembled the source image(s), the medium would allow for a more uniform final image.
This print is one of a large series of 50 prints included in the 1970 portfolio, which was a second edition of an earlier group of slightly-larger prints titled "Moonstrips Empire News." While the first series was strictly produced as screenprints, this second series "General Dynamic F.U.N." includes works of photolithography, like this one. The themes seen in this portfolio are different in style and subject matter from other Pop works of the period, but engage with the images of a modern mass media, looking beyond just advertising and publicity images. Likewise, the title of the portfolio alludes to the General Dynamics Corporation, who was the manufacturer of the F-111 fighter used during the Vietnam War—the same one referenced in James Rosenquist monumental painting "F-111."
In this work, Paolozzi continues this series of satircal commentaries on contemporary life. The title references a controversial text by Catherine M. Cox titled "The Early Mental Traits of Three Hundred Geniuses," which was the second volume in Genetic Studies of Genius edited by Lewis M. Terman (1926, republished in 1959) and was a study on eminent "geniuses" born between 1450 and 1850. This high minded idea of studying geniuses is juxtaposed with a striptease at the top and a smiling child at the bottom. While the sticker on the child's head seems to focus attention on the head/brain as a source of intelligence, the child's smile with its missing teeth and the phallic banana make the thought humorous. Also, the top images show two nerdy-looking men being easily distracted, tempted by the scantily clad woman—their intellect is compromised by desires of the flesh.
Physical Description
This is a photolithograph in blue and yellow with a series of photographic images and geometric patterning. At the top, there is a band of polka-dots in three sizes. The next band has five squares on the left and to the right three photographs; these three photographs are a sequential series of shots showing a woman in a shiny bikini and two men touching and looking at her. Below this register, there is one large scene of a girl and a banana, with a Chiquita sticker placed on the child's forehead. The main image here is in blue but the child's eyes and the sticker are in yellow. At the bottom of the print, there is a double row of squares on the left and then two sets of polka-dots on the right.
Primary Object Classification
Collection Area
Modern and Contemporary
Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form.
Sir Eduardo Paolozzi
Early mental traits of 300 geniuses
photolithograph on paper
14 15/16 in x 10 in (38 cm x 25.4 cm)
Gift of Professor Diane M. Kirkpatrick
Early mental traits of 300 geniuses
photolithograph on paper
14 15/16 in x 10 in (38 cm x 25.4 cm)
Gift of Professor Diane M. Kirkpatrick
More courses in Curriculum / Collection
Exhibition Support
Lead support for this exhibition is provided by the University of Michigan Office of the Provost, Erica Gervais Pappendick and Ted Pappendick, the Eleanor Noyes Crumpacker Endowment Fund, and the Oakriver Foundation.